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Why Designers Don’t Want to Think When They Read

We’ve all seen articles like “The Top 5 Ways To Fix Your Sign Up Flow and Get On With Your Life.” Articles like this aren’t wrong or bad, they are just shallow and a bit junk food-y and BuzzFeed-y. Of course, a designer’s actual job is complicated, nuanced, and difficult. But deep dives into all that are far less common.

Khoi Vinh has been writing about this and points to some heavy self-reflection from Fabricio Teixeira and Caio Braga, publishers of the very popular UX Collective.

It’s clear that the currency of design discourse is really concerned with the “how” of design, not the “why” of it. As Teixeira and Braga write:

While designers tend to be skeptical of magic formulas—we’re decidedly suspicious of self-help gurus, magic diets, or miraculous career advice—we have a surprisingly high tolerance for formulaic solutions when it comes to design.

That’s a pointed criticism but, from my perspective, it’s also quite accurate.

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