Posted by Belwadi Srikanth, Senior Product Manager, Google Cloud Platform
Today, we’re excited to announce that Anvato is joining the Google Cloud Platform team. Anvato provides a software platform that fully automates the encoding, editing, publishing and secure distribution of video content across multiple platforms.
Anvato’s Media Content Platform, which counts many large media companies as customers, will complement our efforts to enable scalable media processing and workflows in the cloud.
The cloud is transforming the way video content is created and distributed to an array of connected devices, as well as the way users engage with this content. And in recent years, the adoption of over-the-top (OTT) technologies has emerged as a critical platform for delivering rich audio, video and other media via the Internet.
With OTT adoption rapidly accelerating, the Cloud Platform and Anvato teams will work together to deliver cloud solutions that help businesses in the media and entertainment industry scale their video infrastructure efforts and deliver high-quality, live video and on-demand content to consumers on any device — be it their smartphone, tablet or connected television.
The Google Cloud Platform team is committed to helping our customers in the media and entertainment industry manage their infrastructure more efficiently, provision servers and networks at rapid scale and remove unnecessary overhead. We’re thrilled to have the Anvato team join us in our mission.
We’ll have more details to share in the coming months — stay tuned!