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Tag Archives: Cloud

Let the queries begin: How we built our analytics pipeline for NCAA March Madness

It’s hard to believe, but a whole year has passed since last year’s epic March Madness®. As a result of our first year of partnership with the NCAA®, we used data analytics on Google Cloud to produce six live predictive television ads during the Men’s Final Four® and Championship games (all proven true, for the record), as well as a ...

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